Gusto aims to create a better, easier email
Have you ever wanted to attach a file in an email and you can’t find or access it from your phone? The team behind the new email app Gusto has shared that frustration.
“After years of using mobile email and being constantly frustrated with finding emails, files, and photos on the go, we came up with a sleek dashboard that breaks your digital life down into convenient tabs for easy use,” said Gusto CEO Shawn Schwegman.
Gusto works with any IMAP email provider (Google, Yahoo, AOL, etc.) and automatically saves all the files that have been sent or received. This allows a user to easily access a document and send it from their phone.
This same principle applies to photos. Not only does Gusto show photos you’ve buried in your email, but you can link to Facebook and Instagram to access those photos as well.
“We designed Gusto to combine mobile email with built-in cloud storage so all of your photos, files, and documents are right where you need them when you need them,” said Schwegman. “Just as Google organizes and helps you find the world’s content, you use Gusto to organize and find your content.”
Gusto at its best eliminates a step or two for people using email. Easy access to information all in one place saves time and hassle. Apps don’t have to be complicated to be successful. They just need to identify a pain point for consumers and address it.
“My own personal frustration with email inspired us to produce something better. The more I talked to other people, I realized that they also had this pain. I am constantly on the go and having my life so spread out across other platforms made me think about why an app had to do one single function,” said Schwegman. “Email on the go has never been more important than it is today. Being disappointed in current email capabilities inspired us to build something that simplifies basic functions.”
Gusto is adding features and will eventually use the freemium model to generate revenue. Right now, they are identifying the updates and additions that matter most for users.
There are other email apps like Mailbox, Acompli, or Boxer. Each focuses on something different like cloud services or organizing files into sections. Gusto’s aim is to create one unified view of your life in the palm of your hand.
By Jeff Barrett
Source: Allbusiness.com